Privacy Policy

The terms "Firefly" "we", "us", "our" and "ours" when used in this Privacy Policy mean FireFly Studios Limited, which includes any subsidiaries, divisions, branches or companies under common ownership or control of FireFly Studios Limited.  The terms "you", "your" and "yours" when used in this Privacy Policy mean any user of our websites or services.

The term "Personal Data" refers to personally identifiable information about you, such as your name, address, e-mail address, or telephone number.

1.                            Introduction to Privacy Policy

We are committed to the privacy and confidentiality of information provided by you to us.  This Privacy Policy describes our current policies and practices with regard to Personal Data collected by us from you directly and/or through our websites including Stronghold Kingdoms at, where such Personal Data is protected by the Data Protection Act 1998 ("DPA").  For the purpose of the DPA Firefly Studios Limited are the "data controller".

Please note that by submitting Personal Data manually or in electronic form to us and/or by using our websites and/or services you give your consent that all Personal Data on each occasion that you submit may be processed by, and/or shared within the FireFly group of companies, in the manner and for the purposes described in this Privacy Policy.

2.                            Notification of changes to this Privacy Policy

We are continually improving our methods of communication and adding new functionality and features to tour websites and to our existing services.  Because of these ongoing changes, changes in the law and the changing nature of technology, our data practices will change from time to time.  If and when our data practices change, we will notify you of the changes via this page.  We encourage you to check this Privacy Policy frequently.

3.                            Collection of Personal Data

You may provide us with your Personal Data in order to receive information or services from us.  The information submitted to us will usually take one or more of the following forms:  Registration to participate in our on-line games, visits to our websites (including personal traffic data, personal location data, weblogs and other personal communication data), details of transactions you carry out through our site and the fulfilment of orders (including subscribing to any of our on-line games and/or other services), message board/forum posts or registration, contests, surveys and customer or technical support.  We may request personal information about you including your name, address, email address and, telephone number and we may ask for information which enables us to provide a personalized service to you.  The information you give us is either manually or electronically stored in our databases.

We may also receive your Personal Data from other members of the FireFly group of companies, our service providers, agents, or business partners.  In particular where Personal Data is disclosed to us by third parties, it is the obligation of the disclosing party to ensure such Personal Data is disclosed with requisite authority and consent and we will process such Personal Data in accordance with this Privacy Policy.  

We sometimes supplement the information that you provide with information that is received from third parties. For instance, if inaccurate postcodes are received, we will use third party software to fix them.  

4.                            Collection of other Data

For some activities, we may ask for other non personal information, such as username, password, and game name and, combine such information with your Personal Data.  In addition, your client software (i.e. software that you will be required to  install in order to operate some of our games) or web browser may transmit certain geographic information or information regarding your computer (capabilities, game data processing, etc.) to us.  We may use this information to generate aggregate statistics about our user community and may provide such non-personal information to advertisers and/or our partners.  In addition, we may use such information for security, system integrity (including the prevention of hacking and cheating), or intellectual property protection or enforcement purposes.

We also reserve the right to monitor and/or record your communication with us by mail, voice, email, chat or any other form of transmission for the purposes of quality control, fraud detection, security and other business needs.  Any Personal Data contained in such recorded information will be processed in accordance with the terms of this Privacy Policy.

5.                            Use of Personal Data

We process your Personal Data, and share your Personal Data with other members of the FireFly group of companies, or others, only for specific and limited purposes.  We ask only for data that is adequate, relevant and not excessive for those purposes.  Some of these purposes may include the following:

6.                            Anonymous data collected through our websites

In addition to the information we collect as described above, we use technology to collect anonymous information about the use of our websites.  For example, we use technology to track which pages of our websites our visitors view.  We also use technology to determine which web browsers our visitors use.  This technology does not identify you personally; it simply enables us to compile statistics about our visitors and their use of our websites.

We use this anonymous data to improve the content and functionality of our websites and our e-mail updates, to better understand our customers and visitors, and to improve the services we offer.

7.                            Cookies

A cookie is a small piece of information which is sent to your browser and stored on your computer’s hard drive.   Firefly uses Cookies to collect information about a user’s visits and to enhance the user’s experience when visiting the Websites and games operated by Firefly.  A cookie can be used to store information like your password, or the fact that you have already registered.  This allows us to speed up your future activities, saving the time you would normally spend entering information such as your password or registration information.

Cookies can be refused by you by activating the appropriate settings on your web browser.  By doing this, please be aware that you may be unable to access certain parts of our websites.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our websites.

8.                            IP Address

An IP address is a numeric code that identifies your computer on a network, or in this case, the Internet.  We may track your IP address for, security, site tracking, administration of our websites or services, to prevent abuse of our game servers, or to gather broad demographic information such as determining how many of our visitors are from outside of the UK.

We may also perform IP lookups to determine which domain you are coming from (i.e:, to more accurately gauge our users' demographics.

9.                            Disclosure of your Personal Data

We do not share with, nor sell nor distribute your Personal Data to unrelated third parties, except under these limited circumstances:  

Where appropriate, before disclosing Personal Data to a third party, we contractually require the third party to take adequate precautions to protect that data and to comply with applicable law.

10.                         Children

Please note that all persons under the age of majority in their jurisdiction are required to have a parent or guardian read and accept this Agreement and our Privacy Policy on their behalf.  Parents are encouraged to spend time online with their children under the age of 18 and to become familiar with the types of content available on the Firefly websites and the various services Firefly offers.  Parents should regularly oversee their children's' use of e-mail, chat and other online communications and transactional features.

Children Under 13

We feel under a particular obligation to protect information obtained from young children.  We would strongly urge parents to instruct their children never to disclose their real name, their address or their telephone number while they are on-line without prior permission.  No information should be transmitted to Firefly by minors aged 12 years or under.  Firefly will not collect or knowingly process Personal Data provided by minors aged 12 years or under.

We will request that a child of 12 years old or under provide their parent or guardian’s email address if they wish to engage in online activities on our Websites or use our services so that we are able to notify the parent or guardian and obtain prior permission or other verifiable consent.  

Note to Parents

Adolescents aged 13-17 years should ask their parents to read our Privacy Policy and to contact us if they would like any information on our guarantee of confidentiality or to comment on the content.  In some jurisdictions and circumstances, notification, prior written permission or other verifiable consent may be required of a parent or guardian for children from 13 to 17 years of age and where applicable we shall act to ensure that such requirements are complied with.

11.                         Data Integrity and Security

We strive to maintain the reliability, accuracy, completeness and currency of Personal Data in our databases and to protect the privacy and security of our databases.  The security measures in place on our websites and computer systems, aim to protect the loss, misuse or alteration of the information you provide to us. We keep your Personal Data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or regulatory requirements, or our data retention policy.  Although we will use reasonable efforts to safeguard the privacy of your information, transmissions on the Internet cannot be made absolutely secure. Accordingly, we assume no responsibility or liability for disclosure of any of your information due to errors in transmission, unauthorized third-party access or other causes beyond our reasonable control.

12.                         Data Access

Upon receipt of your written request and enough information to permit us to identify your Personal Data, we will (subject to the exceptions to the requirement to disclose under the DPA) disclose to you the Personal Data we hold about you.

Requests to delete Personal Data are subject to any applicable legal and regulatory requirements or document retention obligations and any of our current contracts which are still in force.

If you wish to make a subject access request relating to Personal Data held about you by FireFly, please email

13.                         Inaccurate Data

We encourage you to ensure that your Personal Data is accurate and kept up to date so please regularly update any information you have given to us by sending an email to, or by writing to us. We will correct, amend or delete any Personal Data that you notify us is inaccurate and notify any third party recipients of necessary changes.

14.                         Links to other websites

Our websites and services may contain hyperlinks to websites that are not operated by us.  Any such hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third-party websites or any association with their operators. We do not control these websites and are not responsible for their data or privacy practices.  We urge you to review any privacy policy posted on any site you visit before using the site or providing any Personal Data about yourself.

Our websites contain hyperlinks to other pages on our websites.  We may use technology to track how often these links are used and which pages on our websites our visitors choose to view. Again this technology does not identify you personally – it simply enables us to compile statistics about the use of these hyperlinks.

15.                         Transfer of Data Abroad

We may transfer and store your Personal Data between members of the FireFly group of companies, and our offices and third party processors which may be located outside the EEA.  Where your Personal Data is transferred and stored outside the EEA we will ensure that the recipient agrees to keep your information confidential and hold it securely in accordance with the requirements of the DPA.

By providing us with your Personal Data, you consent to the processing, transfer and storage of your Personal Data as set out in this section.

16.                         Unsubscribe

We hope you will be delighted with our services. If you no longer wish to receive information from us and want to be removed from our standard mailing list please click on this unsubscribe link. In any marketing or promotional communications we send to you, we will give you the opportunity to withdraw your consent to receiving such communications in the future. Remember that by stopping the information that you receive from us about our products and services may not benefit you. For example, you may not hear about promotions we are running or additions to our service.

17.                         Governing Law

This Privacy Policy forms part of our websites terms and conditions for the supply of our products and services (including the Terms of Use for Terms of Use and as such shall be governed by and construed in accordance with the laws of England. You agree to submit any dispute arising out of your use of our websites or service to the exclusive jurisdiction of the courts of England.

18.                         Feedback

We welcome comments about this Privacy Policy.  If you have any questions about this Privacy Policy, or any part of our service, you may contact us by emailing

Visiting Firefly Internet websites and using our on-line services indicates your acceptance of our Privacy Policy.  If you do not accept this Privacy Policy, please do not visit our Internet websites or use our on-line services.

This Privacy Policy was last updated on June 7th, 2018.