3. Collection of Personal Data including e-mail addresses
You may provide us with your Personal Data in order to receive information or services from us. We may request personal information about you such as your name, address, email address and/or telephone number and we may ask for information which enables us to provide a personalised service to you. The information you give us is either manually or electronically stored in our databases.
We sometimes supplement the information that you provide with information that is received from third parties. For instance, if inaccurate post codes are received, we will use third party software to fix them.
4. Use of Personal Data
We process your Personal Data, and share your Personal Data with other members of the FireFly Group, or others, only for specific and limited purposes. We ask only for data that is adequate, relevant and not excessive for those purposes. Some of these purposes may include the following:
- To provide you with the services that you request
- To contact you occasionally to inform you of products and services provided by us, other members of the FireFly Group or third parties whose products and/or services we think you may be interested in. We may contact you by letter, telephone or email for this purpose.
- To process your request for information or advice
- To help diagnose any problems with our server and administer our website
5.Anonymous data collected through this website
In addition to the information we collect as described above, we use technology to collect anonymous information about the use of our website. For example, we use technology to track which pages of our website our visitors view. We also use technology to determine which web browsers our visitors use. This technology does not identify you personally; it simply enables us to compile statistics about our visitors and their use of our website.
We use this anonymous data to improve the content and functionality of our website and our e-mail updates, to better understand our customers and visitors, and to improve the services we offer.
In order to collect the anonymous data described in the preceding paragraph, we may use temporary “cookies” that remain in the cookies file of your browser until the browser is closed.
Cookies by themselves cannot be used to discover the identity of the user. A cookie is a small piece of information which is sent to your browser and stored on your computer’s hard drive. Cookies do not damage your computer. You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not.
We may use your IP address to help diagnose problems with our server and to administer our website. An IP address is a numeric code that identifies your computer on a network, or in this case, the Internet. Your IP address is also used to gather broad demographic information, such as determining how many of our visitors are from outside of the UK.
We may also perform IP lookups to determine which domain you are coming from (i.e: aol.com, yourcompany.com) to more accurately gauge our users’ demographics.
7. Disclosure of your Personal Data
We do not share with, nor sell nor distribute your Personal Data to unrelated third parties, except under these limited circumstances:
- We may share various details about you with our business partners, advisers and other agents in order to provide you with the specific service you require.
- We may share or transfer the information in our databases to comply with a legal or regulatory requirement, for the administration of justice, interacting with anti-fraud databases, to protect the security or integrity of our databases or this website, to take precautions against legal liability, or in the event of our sale, merger, reorganisation, transfer of business, dissolution or similar event.
- If we sell or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets.
Where appropriate, before disclosing Personal Data to a third party, we contractually require the third party to take adequate precautions to protect that data and to comply with applicable law.
8. Data Integrity and Security
We strive to maintain the reliability, accuracy, completeness and currency of Personal Data in our databases and to protect the privacy and security of our databases. The security measures in place on our website and computer systems, aim to protect the loss, misuse or alteration of the information you provide to us. We keep your Personal Data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or regulatory requirements, or our data retention policy.
9. Data Access
Upon receipt of your written request and enough information to permit us to identify your Personal Data, we will (subject to the exceptions to the requirement to disclose under the DPA) disclose to you the Personal Data we hold about you, for which we may make a small charge.
Requests to delete Personal Data are subject to any applicable legal and regulatory requirements or document retention obligations and any of our current contracts which are still in force.
If you wish to make a subject access request relating to Personal Data held about you by the FireFly Group of companies, please email firstname.lastname@example.org.
10. Inaccurate Data
We encourage you to ensure that your Personal Data is accurate and kept up to date so please regularly update any information you have given to us by sending an email to email@example.com, or by writing to us. We will correct, amend or delete any Personal Data that you notify us is inaccurate and notify any third party recipients of necessary changes.
11. Links to other websites
Our website contains hyperlinks to other pages on our website. We may use technology to track how often these links are used and which pages on our website our visitors choose to view. Again this technology does not identify you personally – it simply enables us to compile statistics about the use of these hyperlinks.
12. Transfer of Data Abroad
We may transfer data between members of the FireFly Group, and our offices and third party processors which may be located outside the EEA. Where your Personal Data is transferred outside the EEA we will ensure that the recipient agrees to keep your information confidential and hold it securely in accordance with the requirements of the DPA.
By providing us with your Personal Data, you consent to the processing and transfer of your data as set out in this section.
We hope you will be delighted with our services. If you no longer wish to receive information from us and want to be removed from our standard mailing list you can “unsubscribe” by contacting us at the email address given below. Please allow twenty eight days for the unsubscribe process to be completed.
Remember that by stopping the information that you receive from us about our products and services may not benefit you. For example, you may not hear about promotions we are running or additions to our service.
If you do not want to receive unsolicited mail from any source, you can stop this by registering with the “Mailing Preference Service”. There are also telephone, fax and email preference services. For more information on the preference services, please visit the Direct Marketing Association’s website.
14. Governing Law