The term "Personal Data" refers to personally identifiable information about you, such as your name, address, e-mail address, or telephone number.
3. Collection of Personal Data
You may provide us with your Personal Data in order to receive information or services from us. The information submitted to us will usually take one or more of the following forms: Registration to participate in our on-line games, visits to our websites (including personal traffic data, personal location data, weblogs and other personal communication data), details of transactions you carry out through our site and the fulfilment of orders (including subscribing to any of our on-line games and/or other services), message board/forum posts or registration, contests, surveys and customer or technical support. We may request personal information about you including your name, address, email address and, telephone number and we may ask for information which enables us to provide a personalized service to you. The information you give us is either manually or electronically stored in our databases.
We sometimes supplement the information that you provide with information that is received from third parties. For instance, if inaccurate postcodes are received, we will use third party software to fix them.
4. Collection of other Data
For some activities, we may ask for other non personal information, such as username, password, and game name and, combine such information with your Personal Data. In addition, your client software (i.e. software that you will be required to install in order to operate some of our games) or web browser may transmit certain geographic information or information regarding your computer (capabilities, game data processing, etc.) to us. We may use this information to generate aggregate statistics about our user community and may provide such non-personal information to advertisers and/or our partners. In addition, we may use such information for security, system integrity (including the prevention of hacking and cheating), or intellectual property protection or enforcement purposes.
5. Use of Personal Data
We process your Personal Data, and share your Personal Data with other members of the FireFly group of companies, or others, only for specific and limited purposes. We ask only for data that is adequate, relevant and not excessive for those purposes. Some of these purposes may include the following:
- To process payment orders;
- To provide you with the services that you request, including customer services or technical support;
- To contact you to inform you of products and services provided by us and other members of the FireFly group of companies we think you may be interested in;
- To process or route your request for information or customer support;
- To help diagnose any problems with our services or websites;
- For internal marketing or demographic purposes.
6. Anonymous data collected through our websites
In addition to the information we collect as described above, we use technology to collect anonymous information about the use of our websites. For example, we use technology to track which pages of our websites our visitors view. We also use technology to determine which web browsers our visitors use. This technology does not identify you personally; it simply enables us to compile statistics about our visitors and their use of our websites.
We use this anonymous data to improve the content and functionality of our websites and our e-mail updates, to better understand our customers and visitors, and to improve the services we offer.
8. IP Address
An IP address is a numeric code that identifies your computer on a network, or in this case, the Internet. We may track your IP address for, security, site tracking, administration of our websites or services, to prevent abuse of our game servers, or to gather broad demographic information such as determining how many of our visitors are from outside of the UK.
We may also perform IP lookups to determine which domain you are coming from (i.e: aol.com, yourcompany.com) to more accurately gauge our users' demographics.
9. Disclosure of your Personal Data
We do not share with, nor sell nor distribute your Personal Data to unrelated third parties, except under these limited circumstances:
- We may share various details about you with our business partners, advisers and other agents in order to provide you with the specific service you require.
- We will not share or disclose your Personal Data to any unrelated third parties for their own marketing purposes unless you have given us your consent to do so.
- We may disclose your account information to a third-party that alleges that you have infringed their intellectual property rights, subject to reasonable verification of such claims.
- If we sell or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets.
- Firefly may provide online in-game chat rooms, in-game mail systems and forums to users. Any information that is disclosed in these chat rooms and forums is public information and users should exercise caution when deciding to disclose personal information in such chat rooms, in-game mail and forums. If you voluntarily disclose information in a public area of the Firefly websites and/or services, such as a forums post or text chat room, that information may be collected and used by a third-party to send you unsolicited messages, advertisements or for other purposes. We do not control the actions of these third parties in such public areas. If you disclose information in such a public area, you do so at your own risk.
Where appropriate, before disclosing Personal Data to a third party, we contractually require the third party to take adequate precautions to protect that data and to comply with applicable law.
Children Under 13
We feel under a particular obligation to protect information obtained from young children. We would strongly urge parents to instruct their children never to disclose their real name, their address or their telephone number while they are on-line without prior permission. No information should be transmitted to Firefly by minors aged 12 years or under. Firefly will not collect or knowingly process Personal Data provided by minors aged 12 years or under.
We will request that a child of 12 years old or under provide their parent or guardian’s email address if they wish to engage in online activities on our Websites or use our services so that we are able to notify the parent or guardian and obtain prior permission or other verifiable consent.
Note to Parents
11. Data Integrity and Security
We strive to maintain the reliability, accuracy, completeness and currency of Personal Data in our databases and to protect the privacy and security of our databases. The security measures in place on our websites and computer systems, aim to protect the loss, misuse or alteration of the information you provide to us. We keep your Personal Data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or regulatory requirements, or our data retention policy. Although we will use reasonable efforts to safeguard the privacy of your information, transmissions on the Internet cannot be made absolutely secure. Accordingly, we assume no responsibility or liability for disclosure of any of your information due to errors in transmission, unauthorized third-party access or other causes beyond our reasonable control.
12. Data Access
Upon receipt of your written request and enough information to permit us to identify your Personal Data, we will (subject to the exceptions to the requirement to disclose under the DPA) disclose to you the Personal Data we hold about you.
Requests to delete Personal Data are subject to any applicable legal and regulatory requirements or document retention obligations and any of our current contracts which are still in force.
If you wish to make a subject access request relating to Personal Data held about you by FireFly, please email email@example.com.
13. Inaccurate Data
We encourage you to ensure that your Personal Data is accurate and kept up to date so please regularly update any information you have given to us by sending an email to firstname.lastname@example.org, or by writing to us. We will correct, amend or delete any Personal Data that you notify us is inaccurate and notify any third party recipients of necessary changes.
14. Links to other websites
Our websites contain hyperlinks to other pages on our websites. We may use technology to track how often these links are used and which pages on our websites our visitors choose to view. Again this technology does not identify you personally – it simply enables us to compile statistics about the use of these hyperlinks.
15. Transfer of Data Abroad
We may transfer and store your Personal Data between members of the FireFly group of companies, and our offices and third party processors which may be located outside the EEA. Where your Personal Data is transferred and stored outside the EEA we will ensure that the recipient agrees to keep your information confidential and hold it securely in accordance with the requirements of the DPA.
By providing us with your Personal Data, you consent to the processing, transfer and storage of your Personal Data as set out in this section.
We hope you will be delighted with our services. If you no longer wish to receive information from us and want to be removed from our standard mailing list please click on this unsubscribe link. In any marketing or promotional communications we send to you, we will give you the opportunity to withdraw your consent to receiving such communications in the future. Remember that by stopping the information that you receive from us about our products and services may not benefit you. For example, you may not hear about promotions we are running or additions to our service.
17. Governing Law